Free Brand World Audit

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Discovery

Remono built a subscription management platform for everyday people, in a category where trust decides who gets to scale. We set out to reposition Remono from “just another finance app” to a calm companion people felt safe trusting with their money.

Inner World

We put stressed, non‑expert users at the center. Their fears about recurring payments, confusion around dashboards, and desire for calm, not more noise, became the foundation of the brand. The idea was simple: Remono shouldn’t feel like a tool for finance pros. It should feel like the friendly guide that helps everyday people finally feel in control.

Visual World

The new system makes that calm companion visible. A mascot-led identity gives Remono a human face, typography and layout make dense information feel clear instead of intimidating, and warm, approachable colours replace cold fintech blues. Photography, illustration, and product visuals all lean into real-life money moments rather than abstract graphs, creating a brand world that feels supportive.

Execution

The rebrand turned Remono into a fintech that earns trust on sight. With a clear story and a consistent system behind it.