TVG was the Texas marketing agency doing the hard yards behind the scenes while cheaper competitors won work. Their work was strong, but their brand blended into corporate sameness, making it hard to justify premium retainers or signal how different their approach really was.
We put TVG’s mentality at the center: collaborative partners who don’t disappear when things get hard, obsessed with breaking patterns in saturated markets, and relentless about shipping results.
The new system makes that edge impossible to miss. A horse led mascot identity leans into their Texas roots and workhorse positioning, turning a simple symbol into a badge of persistence. Bold, striking typography and dynamic layouts push against safe, polite agency visuals, while a confident, minimal palette keeps the focus on the message and the work.
The brand system gave TVG a visual language as strong as their results. With clear guidelines, templates, and a flexible asset library, every email, pitch, ad, and internal touchpoint now reinforces the same relentless identity.
